Severn Edge Veterinary Group

Overview

Severn Edge Veterinary Group have a number of veterinary practices across Shropshire and Staffordshire. Their existing website was under performing and unable to keep up with the demands of a fast growing, multi-discipline business.

Challenges

Severn Edge Vets had identified Drupal as a platform capable of providing a more flexible solution than their current WordPress website.

As a specialist Drupal development agency, Siruss were approached to provide a structure and design concept for their new website, and following a successful proposal, were engaged by the client.

As previously mentioned, Severn Edge Veterinary Group is a multi-disciplinary business, spread across multiple locations with many specialist staff members. It was important that the design and architecture of the website reflected this and would structure information based on its specific discipline.

Solution

Siruss designed and developed a taxonomy based 'silo' structure to dynamically relate information to the respective discipline, a stunning mobile first custom theme and a custom administration interface for administrators to easily manage content and content relationships.

Locations, branches and team members could be simply related to multiple disciplines.  A key consideration of the design was the simple location of telephone numbers, contact details for emergencies and the different branches on all devices - maintaining the client's corporate brand, whilst delivering a large quantity of information via an eye catching, modern design.

The Siruss SEO team performed a full SEO setup on the new website, ensuring that all of the relevant 301 redirects were installed, preventing any drop in search engine rankings. Followed by training for the website administrators, allowing them to manage their own page titles and meta descriptions.