Longmynd Service Station

Background

Longmynd MOT and Car Servicing Centre is located in Church Stretton, Shropshire; an independently family owned service station, which was first established back in 1968 by Bill Reynolds. The business began with a small car workshop and two petrol pumps in the small village of Wall Under Heywood, Shropshire - fourteen years later it has progressed considerably and is now known as Longmynd Service Station.

Challenges

As Longmynd Service Stations' business grew, they began to offer many additional services, it became increasingly apparent that the website was falling behind due to its outdated structure and design. Longmynd Service Station was also going through a re-branding exercise, with a requirement to promote the different aspects of the business individually.

The client approached Siruss to work closely with their graphic designer to architect and develop a website solution that would promote the individual areas of the business and facilitate the continued expansion of the business.

Solution

The client's graphic designers provided Siruss with full designs for the new website.  The decision was made to build the website in Drupal 7.  The Siruss development team designed a 'silo' based architecture for the website that promoted the individual website sectors and contained all the content relevant to that sector using hierarchically structured URLs to improve both navigation and SEO.  This was facilitated by the use of Taxonomy, custom Drupal module development and intelligent Drupal theming to control content display within the individual sectors.

Multiple content types were used to display content individually within the differing sectors. Particular attention was paid to the use of easily manageable galleries that can be re-used across different areas of the website, such as the Case Studies section.  This means a website visitor looking for 'Porsche restorations' can follow the relevant project from start to finish with the gallery images.

The Siruss SEO team ensured that all URL redirects were in place prior to launch and all pages were optimised to target the specific sector or topic.  Siruss provide ongoing SEO and content writing services to Longmynd Service Station.

Results & Success

The new website has a clear and distinctive feel, visitors are able to easily navigate and understand the individual services the client provides. Following deployment of the new Drupal website, the client has noticed a significant increase in referrals from the website.