Candy Obsession

Overview

Candy Obsession is a small family business that sells pick and mix sweets online to UK customers. Customers can use the website to select their own sweets to populate their sweet pouch or buy premixed pouches.

Challenges

Candy Obsession had recently launched their new business when they initially approached Siruss. As the website was new, it wasn’t being found in Google for many keywords at all, and their goal was to grow organic visibility over time, and therefore increase organic web traffic.

Solution

The customer had performed some initial steps for SEO, and they needed help with the next steps, specifically link building.

The Siruss SEO Team quickly audited existing backlinks that the customer had built and suggested links from other sources that the customer could build themselves. Siruss also offered some consultancy on how to optimise the pages.

Siruss then moved on to building high-quality contextual backlinks for the Candy Obsession website over time.

The Siruss web development team also assisted in improving the buying process for the pick and mix builder, helping to improve conversion rates.

As the website’s visibility grew, Candy Obsession decided to let Siruss take over the entirety of the SEO for the website. This included auditing the website from a technical perspective, adding additional new content, editing existing content, optimising all of the meta information and continuing to build high-quality contextual backlinks.