Reduce or Revise? Evaluating Your Digital Marketing Amidst COVID-19

Whilst the world is waiting to resume normality, many businesses affected by the containment of COVID-19 are seemingly cutting their digital marketing expenses. But at what cost? We have listed some quick and effective ways to help you hit the ground running and make the best use of your marketing investments. CONTAINING YOUR MARKETING BUDGET? CONSIDER A MORE DIY APPROACH More time at home means

Why Avoid Cheap Seo

In today’s wildly competitive online market place, Search Engine Optimisation (SEO) has become more important than ever, and as a consequence an increasing number of organisations are offering SEO services. With so many SEO packages to choose from, it can be challenging to distinguish good quality SEO services from those which are merely more accessible. Seeking out a package at the lowest price

How to Hire an SEO Agency – Google’s Official Guidance

On 14th February 2017, Google published a video to the Google Webmasters YouTube channel entitled “How to hire an SEO”. Google have uploaded this video to complement their very informative “Do you need an SEO?” page. We’ve embedded the video below for your viewing pleasure: The video manages expectations, and what you should realistically expect from an SEO Agency or Consultant, and backs up the

What Is A Google Algorithm, And Why Does It Matter To You?

When you enter a query into Google and the search button is hit, Google provides you with a Search Engine Results Page (SERP). The rank or order of these websites is determined by Google's underlying algorithm. What is this algorithm and how does it work? Read on to find out more... How Does Google's Algorithm Work? In basic terms, the algorithm is a formula written by Google's engineers to help

Top Tips On How To Improve Your Conversion Rate

In the world of digital marketing, conversion rate is measured by the number of potential visitors performing a desired action on your website. The desired action, or goal, will differ from site to site but some common examples are: Placing an order and paying for it Filling in a form Subscribing to a newsletter/online service Depending on what type of website you have, if your conversion rate is

Why Images Are so Important for Your Website

An image is a powerful tool, it can tell a story, share a moment, persuade, entice and inspire. When you open a website, your eye will focus on the image first, if the image is strong then you are more likely to stay on the page for longer. In the world of visually driven commerce, as it is often referred to, images are no longer optional, they are a requirement. AN IMAGE IS WORTH A THOUSAND WORDS

Site Speed & Social Sharing - A Cautionary Tale

Social sharing is a standard feature that you will find on most websites. It benefits both the end user and the website proprietor. Users can easily share interesting content with their friends and colleagues, whereas the websites themselves will benefit from increased exposure. Adding social sharing options can be cumbersome and time-consuming, which is why many website owners opt to implement a