Great Berwick Organics provide organic Longhorn beef to customers UK wide, direct from their farm in Shropshire; Siruss developed a Magento 2 solution for the client that continues to grow alongside their business.
Great Berwick Organics' had a Magento 1 website that had reached end of life.
Layout and functionality of the existing Magento 1 website was generally acceptable and the website had served the client well. Siruss were tasked to retain the customisation of the existing solution and fully re-develop the website in Magento 2.
We were also tasked with integrating additional functionality and bringing some elements of the website inline with modern layout standards.
A new, fresh, mobile responsive design was created for Magento 2, within the parameters of the clients' brand and ideas for the new website, whilst retaining the general look and feel of the existing website.
The category and product navigation was unique, it was important to deliver all of the products within a category in a single page to enable the website visitor to mix and match products and quantities without leaving the page. The Siruss developers created a bespoke Magento 2 extension to enable this functionality, with options for the products being present via an AJAX popup window on addition of a product to the shopping basket.
The nature of the 'hand cut' product that the client was providing meant that there was a 10% deviation in cost for specific products. The website and the payment provider system (SagePay) were programmed and configured to provide this functionality using deferred payments.
The Siruss SEO team provided search engine optimisation (SEO) for the new website, including keyword research, addition of page titles and meta descriptions, as well as applying all 301 redirects to both maintain and improve on the current search engine rankings.
What The Client Says
We offer a bespoke on line butchery selling our specialised organic Longhorn Beef. Having tested the market with a simple website we then approached Siruss to upgrade our site into the world of e-commerce. They immediately grasped our requirements and we worked closely with members of the team to build a user friendly, visually attractive website which attracts many favourable comments and conversions to purchases. Siruss are always very approachable and they continue to assist us with keeping everything up to date and with any technical queries which arise.