Home » Case Studies » Great Berwick Organics

Background

Great Berwick Organics provide organic Longhorn beef to customers UK wide, direct from their farm in Shropshire; Siruss developed a Magneto solution for the client that continues to grow alongside their business.

Challenges

Great Berwick Organics' existing website was built in WordPress, it was however, poorly developed and extremely limited in functionality.  In order for customers to make a purchase via the website, the visitor had to send an email to the client and receive a call-back for the order as due to the complexity of the order procedure and the products, there was no e-commerce functionality available.

The existing website was also not mobile responsive and unfortunately the client was potentially losing sales from this increasing area of the market as well.

A new e-commerce system was required.

longhornbeef.co.uk screenshot

Solution

The client approached Siruss for an e-commerce solution that would deliver a simple buying process for their complex product range; a Magento solution was specified in order to provide the functionality required.

A new, fresh, mobile responsive design was created and delivered, within the parameters of the clients' brand and ideas for the new website.

The category and product navigation was unique, it was important to deliver all of the products within a category in a single page to enable the website visitor to mix and match products and quantities without leaving the page.  The Siruss developers created a bespoke system to enable this functionality, with options for the products being present via an AJAX popup window on addition of a product to the shopping basket.

The nature of the 'hand cut' product that the client was providing meant that there was a 10% deviation in cost for specific products.  The website and the payment provider system (SagePay) were programmed and configured to provide this functionality, with clarity for the customer being a priority.

The Siruss SEO team provided search engine optimisation (SEO) for the new website, including keyword research, addition of page titles and meta descriptions, as well as applying all 301 redirects to both maintain and improve on the current search engine rankings.

Results & Success

The client now has an effective, bespoke e-commerce solution that is working well.  Orders continue to increase, with the system working to cater for the complex nature of the products.  The system is highly configurable and is working effectively for the client, growing in-line with their business.

Techniques Used: 
  • Web Design
  • Magento Web Development
  • Custom Programming and Development
  • Search Engine Optimisation
What The Client Says: 
We offer a bespoke on line butchery selling our specialised organic Longhorn Beef. Having tested the market with a simple website we then approached Siruss to upgrade our site into the world of e-commerce. They immediately grasped our requirements and we worked closely with members of the team to build a user friendly, visually attractive website which attracts many favourable comments and conversions to purchases. Siruss are always very approachable and they continue to assist us with keeping everything up to date and with any technical queries which arise.
Claire & Sam Barker
Proprietors
Great Berwick Organics

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