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Prego Shoes are a Shrewsbury based retailer of premium, contemporary and classic brands of shoe for both men and women. They had a poorly designed e-commerce website that was not making sales and was difficult to manage.

The client approached Siruss for an e-commerce and marketing package that would enable them to increase online sales to complement their physical sales from their high street shop.

Prego Shoes is a small business with a limited budget.  As such, cost effectiveness in the design, development and ongoing costs were a priority in selecting a platform for their e-commerce solution.

The search engine optimisation performed on the original website was of low quality. As such, the website was not being found on the search engines for the brands or products, this required immediate attention.

 

Prego Shoes screenshots

Shopify was selected as the perfect platform for Prego Shoes; there was minimal complexity in the requirements, therefore a low cost monthly package was selected - the bespoke shipping module was added in separately, preventing the need for the client to move to the next price tier, providing a significant saving in the ongoing monthly subscription fee.

To keep the initial build cost down, an 'off the shelf' Shopify theme was selected.  The Siruss Shopify developers worked with the client to brand the theme and provide the customisations required by the client.

A layered navigation system was required to allow website visitors select between the many brands, styles and colour options available.  Our developers utilised Shopify power tools to provide this functionality, styled the navigation system to match the design and customised the collection templates to incorporate the advanced navigation.

An key requirement for the collection category pages was to display the various colours that are available for each shoe style.  Custom snippets and collection templates were developed to display the colour options as a colour swatch on each product.

The Siruss SEO team provided full SEO setup on the new website, ensuring that all 301 redirects were in place from the old website to maintain search engine ranking.  Keyword research was performed and the new website was optimised.

Prego Shoes now have a cost effective, well designed, modern and productive e-commerce website that compliments the sales in their high street store. Administration of the website and products is a simple task for the client and their search engine ranking is improving daily.

Techniques Used: 
  • Shopify Architecture & Development
  • Shopify Theme Development
  • Shopify Training
  • Keyword Research
  • Search Engine Optimisation
What The Client Says: 
Siruss designed our new website for us, Russell and Kevin were very helpful from start to finish and it was a pleasure to work with them. They were always on hand to listen to our ideas and answer any queries we had. The end result was very professional and overall, the service and product was great!
Mark Edwards
Proprietor
Prego Shoes

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