Overview
The Bed Supermarket is an online bed retailer in the UK that specialises in divan bases and mattresses.
Challenges
The Bed Supermarket had only recently launched when they approached Siruss for SEO in June 2023. As the website was new, it was only being found for a handful of keywords. The client also had aggressive growth targets for high volume and difficult keywords, the bed niche online is competitive.
Solution
As the Shopify website was relatively new, luckily, Siruss were working with a blank canvass.
Firstly, we completed an in-depth Shopify SEO audit. This allowed us to identify issues and fix and improve the theme for SEO effectiveness.
Our next steps were to identify traffic-driving keyword terms and optimise the site for them. We paid specific attention to the Collections, where we could target higher volume terms and meet search intent. We created webpage content for each of the Collections in line with our SEO software, which is helpful to the user and complements the product ranges.
We also built a base of quality backlinks to the website, the sorts of links you expect websites to have in the early days of launching.
On an ongoing basis, we are building high-quality contextual backlinks to the website for both longtail and high-volume keyword terms. We also tweak optimisations on an ongoing basis, provide health checks, rank tracking and more. We also review content and suggest new content where required.
What The Client Says
We are thrilled to share our experience working with Siruss, our digital partners, for the outstanding SEO and Shopify development work they have executed for our website.
From the outset, the team at Siruss demonstrated exceptional professionalism and expertise. Their in-depth understanding of SEO strategies has significantly improved our website's visibility, driving a notable increase in organic traffic. Our search engine rankings have soared, and we are now reaching a wider audience than ever before.
Moreover, the Shopify development work they carried out has transformed our online store. The seamless integration and customization have enhanced the user experience, making navigation and purchasing much more intuitive for our customers. The improvements have not only boosted our sales but also elevated our brand’s online presence.
Siruss's attention to detail, commitment to excellence, and prompt support have made them an invaluable partner in our digital journey. We highly recommend Siruss to any business looking to enhance their online presence and achieve remarkable results.
Thank you, Siruss, for your unwavering dedication and outstanding work!
Results
Visibility and organic traffic has exploded since we started in June 2023. The website was initially ranking for just 40 keywords, with 0 in the top 3. At the time of writing, the website is now ranking for over 4,600 keywords, 430 of which are in the top 10 (page 1).
Technologies Used
- Shopify SEO
- Link Building
- Website Content Creation
- Bespoke Shopify Development
