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What Is Pay Per Click (PPC)?

PPC is a straightforward idea – businesses and individuals are able to buy premium listings from search engines such as Google and Bing. The paid listings typically appear both above and below the organic (or natural) results in the search engines, with the advantage being, potential customers will see your advert thanks to its prominent placement. Every time a user clicks on your listing, you will pay the search engine the agreed amount.

It Works By Bidding On Keywords

Adverts and specific keywords are sold at auction, a business or individual can place a bid as to how much they wish to pay for their campaign's clicks. Whoever bids the most, has the best chance of reaching the top position in the search engine, providing their quality score reaches the search engine's standards. Quality scoring is used by Google and Bing and it refers to the overall quality of the advert and the page to which it points to.

Building Your Campaign

Our professional team are experts in PPC management and can build you a tailored campaign, taking care of everything from start to finish and driving targeted quality traffic to your website. We will make sure you are bidding on the right keywords, and your adverts meet quality standards.

Why Use PPC?

  • A great way to get visitors to your site when business needs a boost

  • Generates leads – potentially improving sales

  • Extremely fast – capable of generating immediate traffic

  • Excellent brand, service and product awareness

Paid Reach For Social Media

It is becoming increasingly important for businesses to use paid reach on social media platforms such as Facebook, Twitter, LinkedIn and other networks. Organic reach on these platforms has seen a huge decline, especially so on Facebook – in fact, Facebook makes no secret of the fact that the potential reach of a business page is limited unless it is paid for. The team at Siruss has experience in managing paid social campaigns for multiple businesses.

Benefits of Using Paid Reach on Social Media

  • Paying will boost your page and its posts creating more business leads and revenue

  • Allow you to select your target audience

  • Your budget will determine how many businesses you will reach

  • Paid reach allows you to target a new audience that have not previously ‘liked’ or ‘followed’ your page

  • Facebook provides an estimation on the size of the audience you will reach based on your budget allocation

Siruss can build, promote and manage your business’ online presence across social media platforms – using continuous monitoring to see where engagement can be improved.

Why Use Siruss: 

Expert Digital Marketing Team

Our digital marketing team is highly experienced, with an in-depth understanding of the management of PPC and paid reach social media campaigns. We can design a specific campaign for your business, from writing the ads to optimising your existing campaign – ultimately generating more leads, sales and business. We know how to make PPC work for you.

Dedicated To Finding the Best Deal

It is all too easy to get sucked into spending over your allocated budget by getting caught up in a bidding war. Bidding wars are common, they occur when someone else decides they need to be number 1 in the searches, at any cost. This ‘ego-based’ bidding causes inflation – pushing the price of key words higher. If this happens, our team will find you the most cost effective solution.

Friendly Customer Service

Every business is equally important to Siruss. No matter what the size of your business is, our team is always approachable and dedicated to providing you with helpful and transparent customer service. We can help you understand the ins and outs of Pay Per Click, so you know exactly what we're talking about.

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